You searched for: "Seminar 1988%3A Media And Media Research"

The results has been filter on Tags containing State Of Art.
ANA has found 2 results for you, in 240 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research
Author: John W. Whitehead
June 15, 1988
×

Citation

Whitehead, J. W. (1988a, June 15). A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-review-of-the-development-of-geodemographic-classifications-in-europe-and-the-united-states-with-particular-reference-to-press-media-analysis


Research papers

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research
Author: Rolf Speetzen
June 15, 1988
×

Citation

Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-review-of-the-state-of-art